This guide shows the best streaming services In 2025. We evaluated price, catalog, number of screens, and extra benefits. We included popular platforms such as Disney+, Max (HBO Max), Amazon Prime Video, and many others.

Subscriptions start at R$13,90 per month. We show monthly and annual prices, as well as free trials. Prime Video offers 30 days free, Globoplay and Apple TV+ offer 7 days.

Having 2 to 3 subscriptions can cost more than R$150 per month. A complete package, without ads and in 4K, can cost over R$340.

Brazilians spend an average of R$118 per month on streaming services. They use approximately 3,8 platforms each. Payments for foreign services grew by 24% in the first half of 2025.

Finally, we talked about the most popular streaming platforms in Brazil. Netflix, Prime Video, and others are very popular. streaming It is essential for leisure, education, and health nowadays.

Overview of the streaming market in Brazil in 2025

In 2025, the market for streaming In Brazil, it's quite advanced and varied. There are options for diverse tastes. People choose between Brazilian series, movies, sports, and programs.

To make the right choice, guides and rankings help you see prices, what's in the catalog, and how many screens you can use together.

Overview of consumer growth and spending.

O streaming In Brazil, it's growing rapidly. It has become the primary way to have fun. A PwC survey shows that people here subscribe to almost 4 platforms. That's more than in the United States, where the average is 2.

Families spend more because they have 2 to 3 subscriptions at the same time. Each month, they pay around R$118 for this.

Impact of price increases and comparison with previous years

Maintaining multiple subscriptions will become more expensive in 2025. Having two or three services could cost many families more than R$150 per month.

Those who want 4K quality and no ads pay more than R$340 per month. And there are packages that go up to R$380. Compared to previous years, prices have risen, and people are switching to plans with ads to save money.

Key data: international payments, average subscriptions, and number of platforms.

• International payments via digital platforms increased by 24% at the beginning of 2025, reaching almost US$10 billion.
• The average number of subscriptions per person is 3,8 platforms. This shows that there is more variety nowadays.
• The most important platforms are Netflix, Prime Video, Globoplay, Max, Disney+, Apple TV+, Crunchyroll, and other specialized ones such as... Doctor TV.

These numbers help both consumers and businesses. Discounts on annual subscriptions, bundles, and partnerships can influence how much we spend on streaming.

How to choose the best streaming service for your needs.

Finding the perfect streaming service depends on analyzing your habits, budget, and what you like to watch. First of all, think about what's most important to you: exclusive series, movies, live sports, or Brazilian programs. Knowing this makes it easier to find the right streaming service.

Essential criteria

• Price: See the costs of monthly and annual subscriptions, check for promotions and free trial periods.
• Catalog: Check out the top titles you want to see now and in the future.
• Video quality: If you want to watch in 4K, check which plans offer that quality, such as Max and Disney+.
• Simultaneous screens: Consider the number of screens you will need; Globoplay offers up to 5, for example.

Evaluation of additional benefits

Some services, like Amazon Prime Video, offer perks such as free shipping and access to Prime Music. A bundle with internet, including HBO Max and Paramount+, reduces costs. These advantages influence your streaming choice.

Subscription strategies

1. Rotating subscription: Switch between services to watch your favorite series. Cancel when you're finished.
2. Controlled sharing: Split the bill to save money. But be aware of changes in the rules, such as on Netflix.
3. Usage profile: Binge-watchers prefer Netflix or Max. Families choose Disney+. Anime fans opt for Crunchyroll. For national and live content, Globoplay is ideal.

Choose your streaming service by comparing price and catalog with your viewing habits. Testing services for a short period also helps you find the best one for you.

Detailed analysis of Max (HBO Max) — catalog, plans, and advantages.

Max gained prominence in Brazil in 2025. It offers a rich catalog and live streams, making it ideal for those who love series, movies, and sporting events. Let's take a look at a summary of its content, plans, and what makes it special.

Catalog summary

• Their catalog has around 4.000 titles, including HBO hits like Game of Thrones and The Last of Us.
• There are movies and sagas that everyone loves: Barbie, Harry Potter, DC movies, and new releases from Warner.
• In addition, it broadcasts live major events such as the Grammys, Oscars, Campeonato Paulista (São Paulo State Championship), and the Champions League.

Plan comparison

• Max Basic with Ads: annual for 12 installments of R$18,90 (R$226,80 total) or R$29,90 per month; allows viewing on 2 screens; with Full HD quality; you can create up to 5 profiles.
• Max Standard costs 12 installments of R$29,90 annually (R$358,80 total) or R$39,90 monthly; it also has 2 screens; Full HD resolution; allows 30 downloads; and up to 5 profiles.
• Max Platinum: annual 12x R$39,90 (R$478,80) or monthly R$49,90; can be used on 4 screens; has 4K quality; and comes with Dolby Atmos; allows up to 100 downloads; and creates up to 5 profiles.
• In 2025, there were price adjustments. This made people rethink their HBO Max plans in Brazil.

Strengths and weaknesses

• Among its strengths, the large catalog, successful titles, live broadcasts of sports and awards ceremonies, and the variety of plans stand out.
• On the downside, the ad-supported plan has limitations and few benefits. The lack of payment via PIX (Brazil's instant payment system) or gift card is also a drawback.

Target audience

• Ideal for those who love to binge-watch series and enjoy HBO's original productions.
• Perfect for fans of great movies, DC fans, and anyone who enjoys European football.
• Those concerned about price should carefully consider the new HBO Max pricing in 2025 before making a decision.

Amazon Prime Video: cost-benefit and bundled services

Amazon offers a service in Brazil that combines streaming with retail benefits. In 2025, it remains an excellent choice. It attracts people interested in fair prices and extra advantages, in addition to movies and series.

• Prime Single Plan: R$19,90 per month on a monthly basis.
• Annual option: 12 installments of R$13,90, totaling R$166,80, which represents savings compared to the monthly payment.
• Prime Video offers a 30-day free trial for new subscribers, making it easy to evaluate before committing.

Benefits included

Subscribers receive Prime Music, Prime Reading, and free shipping on select Amazon products. These are benefits valued by those who shop online regularly.

In addition, it's possible to add channels like Apple TV+ and Max. It becomes a hub for various paid content options.

Exclusive content and sports

The list of offerings includes Amazon Originals, such as The Boys and The Marvelous Mrs. Maisel. There are also global films and major hits.

For sports fans, there are broadcasts of state soccer championships and NBA games. This includes up to three simultaneous broadcasts and up to six profiles per account.

Strengths and limitations

• Pros: Great value for money, integration with Amazon, and extras like shipping and music increase the subscription price.
• Cons: The interface can be complicated for some, and not all movies are in 4K. Additionally, the library is smaller than that of competitors.

Thus, Prime Video Brazil in 2025 stands out among other options. It offers Amazon Prime benefits that go beyond just streaming. Choosing the annual plan proves to be more economical for those who wish to maintain the subscription in the long term.

Netflix in 2025: positions, plans with ads, and the boomerang effect.

In Brazil, by 2025, Netflix stands out in the streaming market. Its strength comes from investment in original content and a variety of plans. There are options ranging from cheaper, ad-supported alternatives to 4K options for families.

Package structure and resources

• Plan with ads: R$20,90/month; 2 screens; maximum resolution 1080p.
• Standard plan: R$44,90/month; 2 screens; 1080p; allows 1 extra subscriber for R$12,90.
• Premium Plan: R$59,90/month; 4 screens; 4K HDR; allows two additional subscribers for R$12,90 each.
• Offline downloads available on standard and premium plans; personalized recommendations in all packages.

Impact of share control

The ban on sharing passwords caused many people to switch services. However, launching a plan with ads brought in new users. This shows an adaptation to consumer interests.

Why do users return?

When former subscribers decide to return, we call it the "boomerang effect" of Netflix. They come back for original series and exclusives. Stranger Things and international hits are big draws.

Information reveals that half of those who cancel return within six months. And more than half, within a year. The combination of flexibility and technology retains users, despite competition and pressure for lower prices.

Globoplay: national content, live channels and packages

Globoplay stands out in streaming national content in 2025. The platform offers soap operas, Globo programs, exclusive content, and live channels. Subscribers enjoy complete coverage of Big Brother Brasil, including pay-per-view.

• National collection and advantages

  Fans can binge-watch old and current soap operas, as well as news programs and reality shows. Brazilian productions are the focus of the catalog, offering carefully selected local content.

• Plans and bundles

  Globoplay offers plans with or without ads, standard and premium. Annual subscriptions are more affordable than monthly ones. The platform also has bundles with Telecine, Premiere, and Combate, ideal for movie and sports lovers.

• Live channels and features

  In the most comprehensive plans, live channels and downloads for offline viewing are available. However, some regional restrictions may limit access to the international catalog outside of Brazil.

• Indicators for the Brazilian public

  For those who value national content, Globoplay is the right choice in 2025. It leads with its mix of exclusives and live events. This includes soap operas, journalism, and national events, attracting many subscribers.

When choosing, consider: number of screens, 24-hour live BBB (Big Brother Brazil), download options, and price with or without ads. These criteria will help you find the best plan for your needs. national content streaming.

Disney+: franchises, sports, and plans for families

Disney+ brings together several famous franchises and content for all ages. Until 2025, it will continue to offer creations from Disney, Pixar, Marvel, Star Wars, and National Geographic. It also includes titles from the former Star+. It has become an important option for those who enjoy family entertainment and popular series.

• Catalog and highlights

  It offers Disney classics, new Pixar releases, Marvel and Star Wars adventures, as well as National Geographic documentaries. It comes with beloved series like This Is Us and Grey's Anatomy. For adults, there are films like Deadpool, Logan, and Bohemian Rhapsody.

• Plans and sports inclusion

  Disney+ has plans with and without ads. There are also packages with ESPN channels, after merging with Star+. This includes ESPN and ESPN3, in both basic and premium options.

  1. Standard Plan with Ads: R$27,99/month; includes ESPN and ESPN3; up to 2 screens; Full HD and 4K quality; up to 7 profiles.

  2. Standard Plan: R$43,90/month; also includes ESPN and ESPN3; up to 2 screens; offers Full HD and 4K; up to 7 profiles.

  3. Premium Plan: R$62,90/month; all ESPN channels available; up to 4 screens; Full HD and 4K quality; up to 7 profiles.

  4. Update: In 2025, premium prices could reach R$66,90/month.

• Recommended profile

  It's the perfect platform for families and fans of major franchises who love content for all ages. For sports fans, Disney+ with ESPN is a great choice. You don't need to subscribe to other services separately.

Apple TV+, Paramount+, and MUBI: options for specific audiences.

Smaller streaming platforms play an important role. Each one caters to distinct types of audiences, from those who love high-quality productions to those passionate about hand-picked films.

Apple TV +

The monthly plan costs R$21,90 and can be combined with Apple One. It allows up to six people to use it together. And, if you buy an Apple product, you get three months free. It also offers a seven-day free trial.

Its strengths are exclusive, high-quality movies and series and easy integration with other Apple products. But it has fewer movie and series options. And it requires specific devices for 4K quality and immersive sound. It's perfect for those seeking the best movies and series.

Paramount +

Paramount+ plans start at R$18,90 per month for the basic plan. There's also the Standard plan for R$27,90 and the Premium plan for R$34,90. Choosing to pay for the whole year at once reduces the price. There's also a seven-day free trial. The more expensive plans allow viewing on up to four screens simultaneously.

It has movies and series from DreamWorks, Nickelodeon, and many for children, as well as live sports. Some cable TV providers include this service in their packages. Paramount+ is the best choice for families and those who want many options for children.

MUBI

The subscription costs R$24,90 per month or R$298,80 per year. It also includes a seven-day free trial. MUBI is famous for its curated selection of independent films and for having new movies every week.

What's most striking is how they choose special films by well-known directors. But their catalog isn't very large, which might not appeal to everyone. MUBI is ideal for those who love cinema and want to discover new films every month.

• For production quality: Apple TV+ Brazil.
• For family and children's content: Paramount+ Brazil.
• For auteur cinema and curation: MUBI Brazil.

When choosing a streaming platform, what matters most is what you enjoy most. It's worth comparing prices, free trial days, and whether it works well with your devices. This makes it easier to choose the right service for you.

Specialized platforms: Crunchyroll and niche services

Brazil has seen the emergence of streaming platforms tailored to specific tastes. They cater to those with very focused interests. These platforms offer a carefully curated selection of content, a sense of community, and unique formats that other larger services often lack.

Crunchyroll It's a treasure trove for anime fans. With many titles, subtitles, dubs, and releases straight from Japan. Access costs R$14,99 per month or R$199,99 per year, with a free week. It's the ideal place for anyone who loves anime and wants to stay up-to-date.

Crunchyroll subscribers love interacting in forums and participating in events. It's perfect for those who love watching long-running series or want to see the latest releases every week.

In addition to anime, there are services for those interested in health, education, and well-being. Doctor TVFor example, it offers educational videos from doctors and specialists. It's ideal for those seeking reliable information outside of doctors' offices.

These specific services are great for those who consume a lot of this type of content. They have a deep catalog and attract a dedicated audience. This makes the price worthwhile for many users.

• When to consider a subscription: heavy consumption of the topic and weekly frequency.
• Rotational strategy: sign up temporarily for marathons or learning projects.
• Return on cost: evaluate the number of hours watched and the exclusivity of the content.

With more catalogs becoming more diverse, the choice for specialized services is increasing. Platforms such as Crunchyroll Brazil and other places, such as Doctor TVThese are important parts of subscription strategies. They fill gaps that large services don't cover.

Prices in 2025 and strategies to save on subscriptions.

The streaming pricing landscape in 2025 shows significant variations. Plans with and without ads differ considerably in price. Companies like Disney+, Netflix, HBO Max, and Amazon Prime have prices starting at R$9,90. They can reach over R$60 per month. Knowing these details helps with budget planning.

To quickly understand, it's helpful to compare average prices. Plans with ads range from R$14 to R$30. Ad-free plans can cost between R$34 and R$66. For example, Disney+ starts at R$9,90. HBO Max is R$18,90; Prime Video costs R$13,90 on the annual plan. Netflix with ads is R$20,90 and Apple TV+ is around R$21,90.

Here are some helpful tips for saving money on streaming without missing out on what's new and essential.

• Free trials: take advantage of trial periods. For example, Prime offers 30 days, while Globoplay and Apple TV+ give 7 days. It's important to cancel before the end if you don't want to continue.
• Annual subscriptions: some services offer discounts for those who choose the annual plan. Prime, for example, can save you a lot of money throughout the year.
• Rotating subscription: subscribe only when something you're interested in is released, and then cancel. This is good for specific series or movies.
• Authorized sharing: split accounts with family members, following the platforms' rules to avoid problems.
• Bundles with providers: look for offers that combine streaming and internet providers. Many phone and internet providers offer packages with services like Disney+ or Globoplay.
• Take advantage of promotions on credit cards and loyalty programs. They may offer free months or discounts on your bill.

Future taxes could change prices. Discussions in Brasília about charging Condecine on digital platforms suggest this. Taxes of 3% to 12% could increase what we pay. Experts say this would mainly affect ad-free plans.

To save money on streaming, it's a good idea to keep an eye on the offers. Compare what each service offers and the prices. Negotiating packages with providers also helps. This way, you can save a lot throughout the year.

Impacts of catalog fragmentation: licensing, piracy, and behavior.

Today in Brazil, those who use streaming platforms get bored easily. They can't find the titles they want, which constantly switch services. This fragmentation increases the cost for those who want to keep up with everything. It transforms what should be entertainment into an endless search.

When movies and TV shows switch services due to licensing issues, subscribers feel like they're losing out even though they're paying. This makes it seem like there's no single place to watch everything. People start constantly switching subscriptions, becoming "chronic cancellers."

User frustration

• We waste a lot of time looking for what we want to watch.
• We don't know when a movie will be removed from the catalog; it's always a surprise.
• We feel that the platforms are not clear about their contracts.

Growth of piracy via unlicensed streaming

The search for illegal websites grew significantly between 2020 and 2024. Most of the audience consuming illegal content prefers streaming. This is not only because it's cheaper, but also because legal offerings have flaws.

Associated causes

1. Catalogs change frequently due to disputes over rights.
2. Subscriptions are too expensive for those who want to save money.
3. It's difficult to find what we want to watch because of the poor search engine quality.

Models that can reduce evasion of illegal content.

There are ways to bring subscribers back and reduce piracy. Cheaper plans or plans with ads help. Free trials and discounts can make people want to stay longer.

Improving catalog search functionality and having stable licensing agreements are key. Offering good service, transparency, and a fair price can prevent people from seeking illegal alternatives.

Conclusion

The future of streaming in 2025 looks like a field full of varied options. Services like Max, Amazon Prime Video, Netflix, Globoplay, and Disney+ are at the top in Brazil. They are evaluated by cost, variety of shows, number of screens, and other benefits.

Maintaining multiple subscriptions can be expensive due to high prices and taxes. It's smart to look at annual plans, take advantage of free shipping from Amazon, and enjoy free music. Using free trial periods is also a good idea.

To reduce expenses, some people choose to subscribe to services for a period of time or make combinations with certain providers. Services focused on Brazilian content and specific niches are growing. This helps to satisfy particular tastes and fight piracy.

Ultimately, choosing the best streaming service in 2025 will depend on what each person likes to watch and how much they are willing to pay. Planning and comparing are essential to avoid unexpected expenses.